Sway

Sway Mixed-Use Complex

A transformative mixed-use complex in the exact center point of New Cairo debuted to revitalize one of Egypt’s most thriving avenues and to take over the cityscape of the entire Mohamed Naguib axis.

Work

The time has come for each and every business to feature a reflective address on their business cards and to create coherent working spaces that are reliable in terms of functionality and productivity. Sway introduces Class A office spaces designed for growth by field experts.

Play

It’s not necessary that miscellaneous plans take place in different venues. Besides offering premium office spaces, Sway strikes a balance between a dynamic mix of uses including Restaurants, Cafes, Retail Stores, a Hypermarket, and a Health & Wellness Center.

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A transformative mixed-use complex debuted to revitalize one of New Cairo’s most thriving avenues and to take over the cityscape of the entire Mohamed Naguib axis. Designed with varied uses in mind, Sway seamlessly integrates Retail Units and Office Spaces into one fabric. Sway is a thoughtful response to the community’s demand for more classy administrative and commercial spaces with ample parking areas and within a well-managed and secure environment.

Connect

The exact center point of New Cairo is where Sway lays a pin, an exceptional spot surrounded by plenty of residential compounds, sporting clubs, headquarters, and commercial venues. Despite the liveliness of the district, still, the growth of residential communities requires an equivalent expansion in the medical, commercial, and administrative developments, which all lie within the sphere of Sway.

Over the past few years, Mohamed Naguib Axis has gradually become a district for A-Class commercial and mixed-use venues. The overpowering attractiveness of the axis demographics and its proximity to almost every major road in Cairo exposes Sway to a flow of highly preferable audiences. The regional success of multiple malls and complexes on Mohamed Naguib Axis is like a seal of guarantee to the location potentiality.

Relate

Coping with the urban awakening of modern Egypt, Sway features a 145 meters long façade that fuses hard edges with wavy lines in an architectural model that leaves a stunning impression every time and enables the brands operating inside to dominate the street view with their storefronts. Sway is comprised of a basement, a garage/hypermarket lower ground, retail ground & first floors, and administrative second & third floors. The two escalators centering the building are positioned to encourage pedestrian movement and to draw activity from nearby districts.

Envisioned for the office spaces is a simple yet powerful stroked rectangular glass curtain atop the building with an inspiring view inside out. As one approaches the north side of the complex the hypermarket will be the hero of the scene, the 1200+ Sqm market—side by side with other anchor shops—will act as a major traffic magnet for the entire complex.

Acquire

In Sway, a book is never judged by its cover. Surely, an impressive outward appearance is a must, but interior design can act as a turning point between acquiring a prestigious image and visitors looking to flee from the nearest exit point.

There’s a thin line when it comes to space proper utilization, if crossed, overcrowding is an inevitable result. That’s why the functionality of each zone was prioritized in order to achieve balance, keeping in mind the scale and size of all objects, while placing privacy and security first.

Sway’s interior is mastered to allow visitors to experience deceptively simple designs, using marble, wood, stainless, crystal pendants, lavish pots, and warm cove lights, in addition to customized furniture in the welcoming reception area.

Trust

Expertise is the key to every flawless development, and Sway is not a lonely child, it’s preceded by 3 successful mixed-use complexes developed by AlRabat Properties/Ezz Fahmy alliance, developments include B303, B255, B424, and still more in the pipeline. The alliance has always adopted sustainability and efficient use of resources, the complexes developed by AlRabat/Ezz Fahmy are mostly characterized by usability, smartness, and ease of access, the thing that made these developments rapidly embraced by their communities and encouraged the alliance to pursue bigger dreams in this field embodied in Sway as the cherry on top for this partnership.